Assistant Media Planner

Media


Agency Overview

We're here to make a difference. Each one of us. If you love creative problem solving and want to collaborate with humans who feel the same way, we may be your kind of place. With the heart of a startup and a spirit of independence, we bring passion, ambition, and boundless energy to every challenge. Are you ready to get after it?

If you're not hooked yet, we offer best-in-class benefits, limitless growth opportunities and a chance to transform global brands with the most talented folks in the industry. We work hard. We play harder – whether it's behind the mic, on the bandstand, or rolling around with our four-legged friends.

Summary

The Assistant Media Planner will support the planning, buying, executing, and reporting of paid media campaigns. This role provides the opportunity to work across several clients in both B2B and B2C industries as part of a fully integrated media team and agency. The core focus will be on digital media, but the ideal candidate will also have an understanding of traditional media (TV, Radio, and OOH) for cross-media campaigns.

Responsibilities

Media Planning, Buying, and Management

Work with Media Supervisors and Media Planners to develop strategies and media plan recommendations

Participate in sending RFP’s to media partners, review proposals, analyze and negotiate partners and programming

Support development of media recommendation and present to clients

Execute media plans by managing insertion orders, gathering creative specs, and managing quality assurance

Day-to-day management of media plans including budget oversight, campaign performance and invoice reconciliation

Work closely with the client leadership team handling client requests and questions

Collaborating with social media team on paid social strategies

Digital Trafficking

Load campaign details and creative assets into third party ad serving tool DoubleClick (DCM) - Now Google Marketing Platform

Load keywords and ad copy into Google Adwords

Set up tracking and Q/A

Reporting and Optimization

Pull campaign performance data for client reporting and implement into client presentations

Analyze performance data and identify changes to make within a campaign to improve performance

Assist in presenting reports to clients

Experience

Bachelor’s degree

1+ years experience working on digital media campaigns or relevant internship experience at an agency or as part of an internal department

Proficient in Excel and Powerpoint/Keynote

Experience with the following tools preferred:

Third Party Ad Serving Tools:

DoubleClick Campaign Manager (DCM), Google Analytics, Google Adwords, Nielsen Planning Tools: @ Plan, Strata or similar program, Media Tools/SQAD

Excellent verbal/written communication skills

Strong quantitative and analytical skills

Time-management skills

Demonstrated commitment to teamwork

Acute attention to detail

Proactive/Self starte

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