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The Media Planner will lead the planning, buying, executing, and reporting of paid media campaigns. This role provides the opportunity to work across several clients in both B2B and B2C industries as part of a fully integrated media team and agency. The core focus will be on digital media. But the ideal candidate will also have an understanding of traditional media (TV, Radio, and OOH) for cross-media campaigns.
Utilize research tools (eMarketer, Nielsen @Plan, SQAD, Commspoint) to gather information and drive key insights and strategies to be used in developing media plans.
Develop POVs on current trends
Media Planning, Buying, and Management
Work to develop strategies and media plan recommendations and develop partner consideration sets
Lead the RFP process: Send to media partners, review proposals, and provide client recommendation
Develop tactical media recommendations and present to clients
Execute media plans by managing insertion orders, gathering creative specs, and managing quality assurance
Budget oversight and media partner invoice approval
Work closely with client leadership team to handle client requests and questions
Collaborate with social media team on paid social strategies
Load campaign details and creative assets into third-party ad-serving tool DoubleClick (DCM) / Google Ads Manager
Load keywords and ad copy into Google Adwords and set up tracking and Q/A
Trafficking and reporting of digital marketing campaigns
Reporting and Optimization
Pull campaign performance data for client reporting and implement into client presentations
Lead analysis of performance data and identify appropriate changes to make within a campaign
Present reports to clients
Bachelor’s degree in a related field
2+ years experience at an agency or as part of internal media department
1+ year leading the development of a media strategy and plan
Proficient in Excel and PowerPoint or Mac equivalent (Keynote)
Experience with the following or similar tools/platforms: DCM/Google Ads Manager, Google Analytics, Nielsen planning tools (@Plan and Commspoint), SQAD, Strata, Google Adwords
Excellent verbal/written communication skills
Strong quantitative and analytical skills
Demonstrated commitment to teamwork
Acute attention to detail