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What happened

LiftMaster, an 80-year-old garage door opener brand, wanted to move from a successful, but rarely-thought-about equipment brand to a culturally relevant smart technology brand.

They view the garage as unclaimed territory in the smart home race and wanted to make their claim.

We had an idea to update a classic film with an iconic garage.

And made this happen:

Spot picked up by People Magazine and the Today Show.

120,000,000 impressions.

And also...

We helped the Chamberlain Group launch their in-garage delivery partnership with Amazon.

Initial sales were 300% over goal.

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