Schafer Condon Carter (SCC) has added another accolade to its trophy shelf.
The Chicago agency was singled out for the Gold Award in the Midwest category in trade publication AdAge’s annual Small Agency of the Year awards competition.
The awards are given to independent agencies that produce innovative work for their client partners.
SCC’s nod from AdAge comes at a significant moment in the history of an agency that for several years has been the agency of record for the Chicago Cubs.
Though SCC says it has had 28 consecutive years of revenue growth, the powers-that-be at the shop still felt the time was right to rethink every aspect of the agency at a time of rapid change within the advertising industry.
SCC recently reorganized its management team, rebranded and introduced a new mission/theme line “We work for humans.”
It’s a rather startling mission statement given the massive move at most shops to put data at the center of whatever agencies produce for their clients. Though the human touch remains front and center at SCC, the 130-person shop also is actively using all the software and related technology that can’t be ignored in an increasingly digital-focused marketplace.
Noted Schafer Condon Carter CEO David Selby: “Brands need to connect with humans through remarkable experiences driven by insights, and those experiences will be delivered increasingly through digital devices. We are in a great position to help our clients drive their businesses through all delivery channels."
In addition to the Cubs, SCC has worked with clients such as Seven Daughters Wines, IDEAL Industries, the Portillo’s restaurant chain and Southern Comfort whiskey, among others.
Schafer Condon Carter is housed in a 146-year-old building in Chicago’s West Loop neighborhood.
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