Arbor Investments is a multi-billion dollar private equity firm with broad holdings across both B2B and consumer-facing brands. In the increasingly competitive M&A market, having a brand that resonates with prospective investments is critical.
PE is all about perception. There's a lot of money in the market, and plenty of suitors for every quarry. Prospects want to know that they're not only getting a good value for today, but a great value for tomorrow, as they will likely still have plenty of skin in the game. So the right balance of stability and track record needs to be struck with worldly expertise and vision.