red collar


One of our PE clients acquired a major private label pet food manufacturing capability and wanted to create a new consumer brand to offer retailers that would fit between national brands and private label.


Pet owners treat their four-legged friends like family. And yet, there is a limit to how much they will spend, and value is more important than price. We created Red Collar to meet that price/value expectation, and give consumers a solid choice between the national brands and private label.

Red Collar - photo collage
Red Collar - style guide v1 - carousel-1
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Red Collar - Tradeshow-1
red collar Red Collar Pet Foods