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What happened

We took what started as an April Fool’s social post and turned it into the sexiest baseball promotion ever.

We had an idea to help promote Opening Day ticket sales by launching a Wrigley Field cologne, available only at the stadium. We found a supplier, created the packaging, sent it to influencers and created video that featured players doing their best Calvin Klein.

And made this happen:

Women (and men) swooned on social media. The mass media picked it up.

And Opening Day was sold out.

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