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Glanbia — Amino Energy

Delivering high-impact brand differentiation in a noisy, crowded category.


Take a walk down the energy drink/functional bev aisle at your local supermarket and the challenge is clear. You need a great product with a clear brand position and powerful message that resonates with your target.

We all want to show up for the things that matter–and not just working out. And when I’d like an energy boost, the answer isn’t a high-sugar, high-caffeine energy drink or another cup of coffee that leaves me jittery and dehydrated.


A multi-platform campaign to make the Amino Energy Sparkling difference deliciously clear– hydrating natural energy.

Amino Video
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New distribution in grocery and C-store channels with sustaining volume.