The Situation
We brought humanity (and humor) to the financial category to show how Old National Bank builds deeper relationships with its customers.
Team Approach
Boom
Upgraded Menu
365 headlines a Year
We created a permanent billboard in Chicago to deliver the brand’s personality with a new message every. single. day.
Billboard
Right Place, Right Time
We placed contextually relevant messages throughout each market to bring the brand to life in surprising and meaningful ways.
Our Impact
+17%
Book value from new deposits
+6%
Loan Growth
$52+
Billion in total assets
