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Old National Bank

An idea to break through a "sea of safeness."


Banking is a commodity industry filled with marketing that looks and sounds the same. Our job was to introduce a new bank brand that nobody had heard of in markets saturated with options.

Relationships matter – someone who knows me, my business, my goals, this community. Unless the bank doesn’t have the expertise I need, drops the ball in terms of customer experience, or my business outgrows it, I’ll probably stick with who I know.


We took a distinctive, ownable approach that leveraged a potential negative – our brand name – to break through the sea of safeness. By highlighting our deep relationships and expertise across industries, our campaign invited retail and commercial clients alike to Get Old.

Get Old
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Get Old 2
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One of the most viewed financial services campaigns in the Midwest. Increased awareness, consideration + perception as a trusted bank.