Daring a tiny blueberry to go big

People love eating blueberries in the morning, but to meet aggressive business goals we needed to change perceptions from a breakfast fruit to an anytime snack.

And the press ate it up. 

Brand Strategy

Creative 

Production 

Design 

Paid Media

Short form videos reinforced the message that there's
never a bad time to enjoy blueberries.

The campaign made a huge impact in display and social channels as well.