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Making a garage door opener culturally relevant.


LiftMaster, an 80-year-old garage door opener brand, wanted to move from a successful, but rarely-thought-about equipment brand to a culturally relevant smart technology brand. They viewed the garage as unclaimed territory in the smart home race and wanted to make their claim.

LiftMaster is the garage door opener I’ve had at home for, well, forever. Basic. Solid. Boring. Not a smart home brand.


Use America’s most iconic garage to show how a LiftMaster smart garage gives homeowners the freedom to do more (in-garage delivery!) and the control to make it possible.

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170 earned placements, 269+ million impressions.

Connected 7 million users to LiftMaster smart devices.