The Situation
We brought humanity (and humor) to the financial category to show how Old National Bank builds deeper relationships with its customers.
And everyone’s talking about it.
Team Approach
Boom
Upgraded Menu
365 headlines a Year
We brought the brand to life with a digital billboard in Chicago—serving up a new message EVERY. SINGLE. DAY.
It didn’t just turn heads, it won awards.
Billboard
Right Place, Right Time
We placed contextually relevant messages throughout each market to bring the brand to life in surprising and meaningful ways.
Our Impact
+6%
Loan Growth
$52+
Billion in total assets
+17%
Book value from new deposits
