The Situation
The Mexican food aisle is a sea of sameness. Scratch that. It used to be. Enter Brotega…he’s the brand, personified. And he’s the only guy that brings a party (and a disco “taco” ball) everywhere he goes.
Taco Thursday
What We Did
Brand Strategy
Creative
Production
Design
Paid Media
Fiesta Aisle
Tailgate
Breaking through on Social
Brotega is the brand’s secret sauce and we’re pouring him all over
everyone's feeds.
One man. Millions of opportunities.
We captured 1000s of images of Brotega to align the brand with any cultural moment. Taco 'bout impact.
