Chamberlain Group

Challenge

An old-school hardware brand decidedly NOT part of the smart home conversation, we had to change perceptions of LiftMaster and get tech-savvy consumers wanting a LiftMaster smart garage upgrade.

Insight

LiftMaster is the garage door opener most of us have had for years. And we don't give it a second thought – if it's not broken, it's all good. So we spend money on smart home brands instead.

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